6 Tips on efficient recruitment process by leveraging Employer branding
With market competition becoming increasingly fierce, companies need strong employer brand that can attract and retain top talent. However, many businesses are uncertain about how to build and enhance their employer branding. This article will discuss the importance of employer branding and outline seven steps for improving it.
What is “Employer” Branding?
One might ask – what’s the difference between a ‘Brand’ and its ‘Employer Brand”? Simply put, the overall brand represents the wider perceptions to customers, stakeholders and the public, while employer branding is specifically targeting at employees to stay in/ prospects to join the company. It encompasses the company's VMVs, culture, career development opportunities and overall employee experience.
Why Employer Branding Matters?
Needless to say, recruiting top talents can lead to higher levels of productivity and efficiency, resulting in greater business success. With the right Branding in place, businesses can attract and retain top talents who have the right skillset and share the same vision as a group. This can increase employee job satisfaction and loyalty, resulting in higher retention rate and lower capital loss.
How to Improve Employer Branding?
The following are the seven steps:
Define your employer brand by identifying your company's values, mission, vision, culture, and developing an Employee Value Proposition (EVP) based on insights gathered from research with employees, candidates, and stakeholders.
Create your message: Develop a consistent and compelling message that communicates your employer brand and EVP to your target audience.
Build your employer brand assets: Develop visual and written assets such as a careers website, social media channels, and recruitment marketing materials that align with your messaging and reflect your employer brand.
Activate and measure your strategy: Implement your strategy through recruitment marketing campaigns, employee engagement initiatives and other activities. Don’t forget to measure the impact of your efforts!
Continuously refine and evolve your strategy: Monitor feedback, review metrics, and adjust your strategy accordingly to ensure it remains relevant and effective in attracting and retaining top talent.
Partner with your recruiters: Recruiters play a key role in bridging the gap between companies and potential candidates. When they understand your company's core values, culture, and EVP, they become your ambassador to showcase the company's appeal. Also, recruiters can facilitate efficient recruitment processes for a positive candidate experience while managing stakeholder expectations and collaborating with internal teams.
Conclusion
A strong employer brand is crucial for businesses to attract and retain top talent, enhance their competitiveness, and increase employee job satisfaction, loyalty, productivity, and efficiency. By following the 6 steps outlined above, companies can establish and improve their employer branding and reap the benefits.
If you are experiencing any challenges in establishing your employer branding, please do not hesitate to contact our expert team!
